May 6, 2013 — By WPTouch Admin

Media Release: The Future of Mobile Web Design is Here

FOR IMMEDIATE RELEASE

THE FUTURE OF MOBILE WEB DESIGN IS HERE
BraveNewCode Announces WPtouch Pro 3.0

VANCOUVER, May 6, 2013-Designing highly customized mobile experiences just became a whole lot easier. The latest major release of BraveNewCode’s flagship WordPress plugin – WPtouch Pro 3.0 – is packed with innovative improvements including a selection of tailored mobile themes, an all-new approach to mobile theme development and an advanced and elegant configuration interface.

“WPtouch Pro 3.0 includes a new set of incredible, flexible themes that are aimed at presenting content in ways that fit particular types of sites,” explains BraveNewCode product designer Martin Kuplens-Ewart. “Customers are in for a treat whether they’re running a content-rich news blog or promoting a small business.”

Just like past versions of the plugin, WPtouch Pro 3.0 is extremely easy-to-use; the easiest version yet, according to the BraveNewCode team.

“WPtouch Pro 3.0 is just a pleasure to use. Its branding controls make you smile as you set up your mobile theme and watch it come to life with your colors, logos, menus and content. For example, color controls grab your desktop theme’s color palette so you can easily apply it to your mobile template, ” says co-founder, Dale Mugford.

Developers can set up featured content sliders, web fonts, animations and other complex mobile features with a few lines of code. These features can be implemented with a simple click in some cases.

Mugford adds, “We do the heavy lifting. We get you setup to just create. It’s like a platform, but much more. You do as little or as much customizing as you like, but either way, it’s always a great result.”

WPtouch Pro 3.0 also sports a new configuration interface. The configuration panel has been redesigned to be even more practical and intuitive. Customers will also notice extensive improvements to WPtouch Pro’s customer support services, including a new support site and private ticketing system.

The announcement of WPtouch Pro 3.0 is the next event in BraveNewCode’s practice of setting the standard for mobile optimization of WordPress websites. First introduced in 2008, the free version of the plugin has been downloaded over four million times from the WordPress directory, and it powered one third of the top WordPress websites in 2012.

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Additional media resources including our visuals and video on this same subject can be found here.

Media contact:
Joyce Peralta, Community Specialist, BraveNewCode, 1-877-787-8917, media [at] bravenewcode.com

May 6, 2013 — By WPTouch Admin

Media Release: Delivering the Best Mobile Experience [VIDEO]

FOR IMMEDIATE RELEASE

DELIVERING THE BEST MOBILE EXPERIENCE
The Creation of WPtouch Pro 3.0 [VIDEO]

VANCOUVER, May 6, 2013-Designing highly customized mobile experiences just became a whole lot easier. The latest major release of BraveNewCode’s flagship WordPress plugin – WPtouch Pro 3.0 – is packed with innovative improvements including a selection of tailored mobile themes, an all-new approach to mobile theme development and an advanced and elegant configuration interface.

“WPtouch Pro 3.0 includes a new set of incredible, flexible themes that are aimed at presenting content in ways that fit particular types of sites,” explains BraveNewCode product designer Martin Kuplens-Ewart. “Customers are in for a treat whether they’re running a content-rich news site or promoting a small business.”

Just like past versions of the plugin, WPtouch Pro 3.0 is extremely easy-to-use; the easiest version yet, according to the BraveNewCode team.

“WPtouch Pro 3.0 is just a pleasure to use. Its branding controls make you smile as you set up your mobile theme and watch it come to life with your colors, logos, menus and content. For example, color controls grab your desktop theme’s color palette so you can easily apply it to your mobile template,” explains co-founder Dale Mugford.

BraveNewCode is a small company doing big things. Since the introduction of WPtouch in 2008, it has been one of the most popular solutions for delivering mobile web content for WordPress websites. It powered one third of the top WordPress sites in 2012 and the free version of the plugin has been downloaded over four million times from the WordPress directory.

Find out more about the BraveNewCode team in this new video featuring co-founders, Dale Mugford and Duane Story, and product designer Martin Kuplens-Ewart. Join the guys as they share their thoughts on the revolutionary technical and design improvements baked into WPtouch Pro.

Find out more about WPtouch Pro 3.0 at www.bravenewcode.com

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Additional press resources including our visuals and video on this same subject can be found here.

Media contact:
Joyce Peralta, Community Specialist, BraveNewCode, 1-877-787-8917, media [at] bravenewcode.com

December 3, 2012 — By WPTouch Admin

Media Release: Why Responsive Design May Be Wrong For Your Site

MEDIA RELEASE

WHY RESPONSIVE DESIGN MAY BE WRONG FOR YOUR SITE
Responsive Design versus Server-side Mobile Solutions

VANCOUVER—Why do top internet brands like Google, Facebook and Yahoo use server-side solutions to deliver content to multiple devices? One answer, quite simply, is speed. If the average mobile user is only willing to wait a maximum of four seconds for content to load on their devices, it makes no sense to use an approach that may slow down your site’s loading time.

Yet some of the US candidates in this past election (yes, even the US President), the BBC and Time Magazine are choosing to use responsive design for their websites. According to the developers of two of the most popular mobile solutions in the open source community—BraveNewCode and Mobile Joomla!—a better choice for high-traffic, large-volume sites is a server-side solution.

“Responsive design is like going on a warm-weather vacation and bringing your ski wear, winter jacket, and business attire with you just in case,” explains Mobile Joomla’s Founder Ugur Kaner. “With responsive design, all of the content and assets for phones, tablets and desktop computers are delivered— whether the requesting device needs them or not. This means sites become larger and unfortunately deliver slower experiences,” explains Kaner.

“Server-side solutions leverage the benefits of detecting mobile device types like phones and tablets before sending anything,” says BraveNewCode Co-founder Dale Mugford, whose company develops the most popular mobile solution for WordPress called WPtouch. “Instead of trying to modify and deliver large-screen desktop web experiences for small-screen mobile devices, server-side solutions send unique, streamlined experiences tailored specifically for smartphones or tablets. The result is a fast, flexible and dependable mobile-optimized web experience.”

Mobile web pages powered by server-side solutions are up to 500% smaller than their desktop counterparts, and have been shown to load up to 400% faster than web pages not using a server-side mobile solution. Responsive design, on the other hand, is often implemented using only client-side adjustments to web pages, meaning that both desktop computers and mobile devices always download an entire web page, along with its added code for handling formatting on multiple devices and screen sizes.

Server-side mobile solutions can be powered by easy-to-use and user-friendly tools, such as Mobile Joomla! for the Joomla! platform, and BraveNewCode’s WPtouch for the WordPress platform. As an additional benefit, to provide efficient and reliable mobile experiences, site owners who choose these solutions don’t need to invest large amounts of resources in design or maintenance, and can instead focus on content and strategy.

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Go here to view an infographic with supporting statistics.

Additional press resources including our white paper, visuals and a podcast on this same subject can be found here.

Media contact:
Joyce Peralta, Community Specialist, BraveNewCode, joyce [at] bravenewcode.com

December 3, 2012 — By WPTouch Admin

Media Release: It’s All About Speed, Mr. President

MEDIA RELEASE

IT’S ALL ABOUT SPEED, MR PRESIDENT
Server-side Mobile Solutions versus Responsive Design

VANCOUVER—U.S. President Barack Obama would have a better chance of meeting his May 2013 deadline of ensuring Americans are able to access government information on their mobile devices if he used a different method of delivering mobile content. That’s according to the developers of two of the most popular mobile solutions in the open source community—BraveNewCode and Mobile Joomla!—who say that using responsive design rather than server-side mobile solutions just doesn’t make sense for high-traffic, large-volume sites.

Many recently launched or redesigned sites use responsive design including President Obama’s campaign website, BBC and Time Magazine. So why do top internet brands like Google, Facebook and Yahoo use server-side mobile solutions? One answer, quite simply, is speed. If the average mobile user is only willing to wait a maximum of four seconds for content to load on their devices, it is illogical to use an approach that may slow down your site’s loading time.

“Responsive design is like going on a warm-weather vacation and bringing your ski wear, winter jacket, and business attire with you just in case,” explains Mobile Joomla’s Founder Ugur Kaner. “With responsive design, all of the content and assets for phones, tablets and desktop computers are delivered— whether the requesting device needs them or not. This means sites become larger and unfortunately deliver slower experiences,” explains Kaner.

“Server-side solutions leverage the benefits of detecting mobile device types like phones and tablets before sending anything,” says BraveNewCode Co-founder Dale Mugford, whose company develops the most popular mobile solution for WordPress called WPtouch. “Instead of trying to modify and deliver large-screen desktop web experiences for small-screen mobile devices, server-side solutions send unique, streamlined experiences tailored specifically for smartphones or tablets. The result is a fast, flexible and dependable mobile-optimized web experience.”

Mobile web pages powered by server-side solutions are up to 500% smaller than their desktop counterparts, and have been shown to load up to 400% faster than web pages not using a server-side mobile solution. Responsive design, on the other hand, is often implemented using only client-side adjustments to web pages. This means that both desktop computers and mobile devices always download an entire web page, along with its added code for handling formatting on multiple devices and screen sizes.

Server-side solutions can be powered by easy-to-use and user-friendly tools, such as Mobile Joomla! for the Joomla! platform, and BraveNewCode’s WPtouch for the WordPress platform. As an additional benefit, to provide efficient and reliable mobile experiences, site owners who choose these solutions don’t need to invest large amounts of resources in design or maintenance, and can instead focus on content and strategy.

-30-

Go here to view an infographic with supporting statistics.

Additional press resources including our white paper, visuals and a podcast on this same subject can be found here.

Media contact:
Joyce Peralta, Community Specialist, BraveNewCode, joyce [at] bravenewcode.com

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