January 17, 2017 — By The WPtouch Team
We’re very happy to announce that WPtouch has been acquired by the folks at SureSwift Capital Inc., another great Canadian software company. Since acquiring WPtouch, SureSwift’s team has been working very hard — and in close contact with WPtouch’s founders — to continue strengthening WPtouch’s position as the most popular mobile solution for WordPress.
What does this mean for our current customers?
If you’re using WPtouch products (the plugin, extensions, and themes) your license will continue uninterrupted. Current customers have no reason to worry. For you, little has changed and what has changed is for the better! The SureSwift team is investing fresh new resources into developing WPtouch and, in the coming weeks and months, you can expect a slew of product updates, new features and more!
What’s the original WPtouch team doing?
For most of them, it’s life as normal! The excellent support and development team will continue to work on WPtouch alongside the broader team at SureSwift. They are also welcoming several new staff members (more info on them to come shortly!) to help grow and improve WPtouch for its customers. As for us (WPtouch’s original founders, Duane and Dale), we are assisting in the transition and continuing to support the new team as it further executes on their vision.
What led to the decision?
Some people might not realize, but we’ve been working on WPtouch for over 8 years. We realized early on that, as WPtouch continued to grow, it would eventually outgrow our comfort levels in terms of scale. Don’t get us wrong, this is a great problem to have! But it led us to begin a casual search several years ago for a partner or owner who would be willing to take on WPtouch and continue our work.
Only now have we found the right fit. In SureSwift, we found a great partner and excellent steward for WPtouch. SureSwift’s focus is on acquiring mature, profitable businesses, and their expertise and vision promises to carry WPtouch forward in a way that we can be proud of. We are excited that WPtouch has a bright future.
What’s next for WPtouch?
While we’ve never shared too much about future plans for WPtouch, rest assured there are lots of great ideas that we’ve had for quite some time without the resources to make them a reality. SureSwift will be injecting time, efforts and capital into the product, with new team members to execute on many things that we weren’t able to.
To all of our dedicated, loyal customers over the years we wish to thank you for supporting us and WPtouch and helping make it the best mobile solution for WordPress for almost a decade. We know the product is in capable hands and we hope you’ll continue to enjoy what WPtouch can do for your websites.
To the WordPress community itself we also wish to thank you deeply — you’ve been so supportive, encouraging and inspiring over the years, and we’ve met many great friends over this time.
WordPress is the best thing that happened to the web over the past decade, empowering millions and millions of individuals and businesses to share ideas, grow businesses, and redefine the limitations of what you could do with a website.
We don’t know what the future holds for us, but we’re excited for both our own careers forward and the future of that little mobile plugin that matured into a household name in the WordPress ecosystem.
Duane Storey & Dale Mugford
Founders, BraveNewCode Inc.